In 2026, we aren’t just watching our favorite shows—we’re moving into them. “Set-Jetting”—the trend of traveling to filming locations—has evolved from a niche hobby into a multi-billion dollar travel category.
With a new wave of massive literary and cinematic adaptations hitting screens this year, travelers are ditching traditional guidebooks in favor of film scripts. From the misty moors of England to the sun-drenched islands of Greece, here are the top 2026 destinations inspired by the screen.
The Power of the Screen
According to recent travel data, over 45% of travelers say they booked a trip after seeing a destination on a streaming service. This “Screen-to-Street” pipeline is revitalizing local economies and turning quiet villages into global hotspots.
Top Set-Jetting Hotspots for 2026
1. The Yorkshire Moors, UK: The ‘Wuthering Heights’ Effect
With the 2026 release of the star-studded Wuthering Heights adaptation, Northern England is seeing a record surge in bookings. Travelers are seeking out the rugged, romantic landscapes of Haworth and the Yorkshire Dales.
- The Vibe: Gothic romance, cozy stone cottages, and wind-swept hiking trails.
2. Greece: The Epic Return of ‘The Odyssey’
Christopher Nolan’s highly anticipated historical epic has turned the Greek Isles into 2026’s must-visit destination. While Santorini remains popular, set-jetters are heading to Ithaca and Crete to walk the paths of ancient legends.
- The Vibe: Azure waters, ancient ruins, and high-drama coastal cliffs.
3. Cornwall, England: The Magic of the ‘Harry Potter’ TV Series
As production ramps up for the new Harry Potter television series, Cornwall’s dramatic coastline and historic estates are being rediscovered. Fans are flocking to find the “real-world” magic hidden in the UK’s southwestern tip.
- The Vibe: Enchanted forests, seaside castles, and mystical heritage.
How to Set-Jet Responsibly
Because these locations often experience “viral” spikes in tourism, 2026 travelers are being encouraged to:
- Travel in the Off-Season: Visit in Spring or Autumn to avoid the massive summer crowds.
- Support Local Guides: Hire local experts who can tell you the history of the location beyond the film set.
- Respect Private Property: Many “sets” are actually local homes or protected heritage sites.
